U.S. ProTour road cycling team Team RadioShack has looked to Europe to fuel its riders during the 2010 season after signing a sponsorship deal with leading sports nutrition suppliers ZipVit.
The deal will see ZipVit, which is registered in Switzerland, supply the team with energy bars, gels and recovery drinks from its Project ZV sports nutrition range, as well as health supplements for the whole of the season.
The sponsorship deal was concluded after Team RadioShack manager Johan Bruyneel contacted ZipVit CEO Warren Bailey personally to ask him to supply the team.
The products, which are designed to be tasty and easily digested, also include whey protein, glutamine, beta-alanine and branched chain amino acids.Team RadioShack is the second pro peloton team to be supplied by ZipVit this season after it signed a sponsorship deal with professional continental team Cervélo TestTeam. Mr Bailey revealed that Bruyneel called him in September last year, months before Team RadioShack’s official launch.
He added: “It was clear that Johann wanted only the very best products for his team and he spoke very highly of what we had achieved with our Project ZV range in such a short time.
“ZipVit is right at the cutting edge of nutritional science and we are very excited that Team RadioShack will be using our products this season. The eyes of the world will be on them and, together with Cervélo TestTeam, they are set for great success in 2010. It will be great to be a part of that.”
ZipVit uses only natural flavourings and colours and it also works hard to ensure that its bars and drinks are clean from even the minutest traces of drugs.
It has teamed up with an anti-doping lab which is accredited to ISO17025 – and experienced in working with the World Anti-Doping Agency framework – and tests each batch of finished product for every stimulant and steroid on the WADA’s banned list, giving drug-tested athletes peace of mind. Team RadioShack manager Johann Bruyneel said: “Nutrition is becoming an increasingly important aspect within elite endurance sport and it was clear to me that ZipVit’s range is built on an excellent understanding of the science behind increasing athletes’ energy levels and reducing their recovery times.
“Both of these will prove to be crucial as the season progresses, which is why, following my conversation with Warren, I am delighted that ZipVit has agreed to supply Team RadioShack for 2010.”
Source: zipvitsport.co.uk
How will this ZipVit sponsorship affect LA’s sponsorship with FRS?
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What about Lance being sponsored by PowerBar?
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Will this contradict with Lance being sponsored by PowerBar?
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I love to see the replies to your Questions, this will be interesting?
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