Seven-time Tour de France champion Lance Armstrong partners with natural foods company.
Honey Stinger, the manufacturer of honey-based nutritional foods, announces a partnership with professional cyclist Lance Armstrong. In addition to future product development and endorsement of Honey Stinger energy gels, bars and organic chews, Armstrong becomes part of the ownership team in the Steamboat Springs-based company.
“I first tried Honey Stinger products during a mountain bike race in Colorado,” says Lance Armstrong. “I was impressed with the great taste and energy they provided. Honey Stinger works for me in training and racing because you want to eat them and they work. I like the whole team – they understand what athletes need and they’re great to work with. I’m excited to be part of the Stinger team and work with them on expanding the products and business.”
